About the Brand
The problem we started with
Most womenswear is designed for a sample size that doesn't exist, photographed once, and built to survive about as long as the trend it belongs to. You've owned those pieces. The blazer that pulls across the back. The fabric that looked like silk in the photo and pilled after four wears. The occasion dress you saw on three other women at the same occasion.
None of that is normal. We had simply stopped questioning it.
How we make things instead ->